Our process and fee structure is very straightforward and allows first-time clients to dip their toes into the water without making a major financial commitment. There are three phases of creative development, each with a bite-sized fee attached. We call it 20:20:20

• Phase 1 – we develop three creative routes for a fee of $20k.
• Phase 2 – we blow out any one of these creative routes as TV scripts, print ads, outdoor, digital - or whatever else makes sense for the goals and the agreed budget - for a fee of $20k per route.
• Phase 3 – for any ads produced we charge a 20% markup of production.

If you don’t want to move forward from one phase to the next, that’s no problem. At the very least you’ll have some fresh thinking about your brand. But we think you’ll like what you see and want to go further. Our fee structure rewards us for getting the ideas into production. This means doing great work right from the start.